I worked as the content manager/producer for Adobe MAKE IT 2017. In what began as a project to assist in curating the speaker line-up, the project evolved. By the end of the event, I was the primary contact for the majority of guest speakers for the conference day which was sold out with 2,000 guests. I was also responsible for the breakout session content and managed the speakers, hosts and panellists for the 700 participants in attendance. The first of its kind at this scale, it was an unprecedented success.